Category: Analysis
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Dear Microsoft, The Xbox is an x86 PC (stop pretending it’s not)
Microsoft’s Ken Lobb (think Goldeneye) did an interview with Game Informer (linked from Gamespot) and danced around the fact that the Xbox family of consoles are small form x86 computers (thus they are going to upgrade them like a standard PC instead of releasing an entirely new device). Here is what he said: “What’s new is…
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Commentary on the Nintendo Switch reviews…
It is going to be quite a while until the industry looks back on the Switch as a huge success, mediocre success, or gamble that failed. There is one thing I have written about that I think is going to be the savior or key failure of this device: It is a product that makes…
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Nintendo’s Market Strategy and the Problem with the Switch
[Update 5/14/2018: Whatever the reason may be, this is one of the website’s most popular articles. Knowing that, I want to clarify a couple things in this article. Like most people analyzing the Nintendo Switch, I believed the “jack of all trades” strategy was likely a recipe for underwhelming sales. I can certainly admit that…
